Our Story
Hi, I’m Genevieve! I am the maker, creator, designer, marketer, shipper, customer service rep, accountant, biller, and everything else of Little Hedgehog Toys. My partner and love of my life cuts the shapes for my designs, and I do the rest. This all started when the COVID-19 pandemic turned my family upside down. With two toddlers suddenly at home, pregnant with my third baby, and my job of 13 years in community healthcare in limbo, I found refuge in woodworking. We live in the Bay Area, CA, and have a small woodshop that occupies our garage.
My creative passion lies in designing the wooden figures that I make. I love bringing chunks of wood to life by turning them into animals, people, and other figures. Shaping, wood-burning, and color are my favorite parts of creating my pieces because I can see the transformation happening in front of my eyes.
My mission centers around equity, inclusion, and representation, which is the way that I run my business but also the way that I raise my children and make choices for my family. Representation in toys matters and is central to how I develop my collections. If anti-racism and open-ended play are important to you, you're in the right place!
I love engaging with people around equity and creative vision, and I welcome conversation, critique, ideas, and feedback. I hope you and your little humans enjoy Little Hedgehog’s creations as much as I enjoy making them for you.
-Genevieve